Imagine you are in a changing room at a Nordstrom [fortune-stock symbol=”JWN”] store trying on some clothes . You are looking for shoes to complete the look, or want to read product reviews, or maybe just summon an associate to bring you an item in a different color or size, rather than have to get decent again and go back out to the store floor (if you even decide not to leave).
At two Nordstrom locations, one in Seattle, the other in San José, the upscale retailer is about to provide customers with technology by eBay [fortune-stock symbol=”EBAY”] to do just that: next week, in select departments at those stores, Nordstrom will begin to test full-length mirrors that, with the tap of a customer’s finger, turn into interactive screens, effectively creating smart fitting rooms.
The idea is to bring tech to an untapped part of a store where many customers…
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