At more than 1 billion swipes per day, the dating app Tinder has proven there is a mega market of young singles who want a fast, tactile way to find potential dates. But Tinder’s pick-up-and-play feel can result in fly-by interactions that, for some, are too casual, and perhaps even offensive.
Singles now have yet another mobile dating option, The Grade, which comes with an unusual twist. Launched last month, the service gives each user a letter grade, and, most notably, expels those who earn an F.
You might think it would be hard to fail out of dating apps that only require basics like age, location, a brief bio and a photo to get started. Such a system sounds more conceivable on pay sites like Match.com or JDate, on which daters fill out detailed, extensive profiles.
But in fact, The Grade has already flunked 5% of its small pool…
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