Intuit’s three-year plan for cloud success 

Fortune

Two years ago, dissatisfied with Intuit’s focus on “me-too” products, CEO Brad Smith sent the company’s senior leaders into the field for new ideas.

“We followed the leaders of the product companies that we admired. Each one of us followed a CEO and watched how they made their decisions, how they engaged their teams, how much times they spent in products, and we changed the way we lead inside the company,” Smith said during Intuit’s annual investor briefing in late September. “The fruits of that labor showed up this year.”

His highlights include an overhaul for Intuit’s tax preparation offering for small and medium businesses, QuickBooks Online, and a newly imagined TurboTax for consumers. Intuit [fortune-stock symbol=”INTU”] also changed the way it handles customer service and ran its first Super Bowl ad, featuring one of its small-business customers, toymaker GoldiBlox.

Based on the series of presentations made to…

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