Why Apple-IBM mobile apps could be really good for IBM


If the terms “deep analytics” and “workflow design” make your eyes glaze over in boredom, you’re not alone. But IBM—with the help of its now-partner Apple—has found a way to create business-centric apps that use data analytics to solve complex problems without making them mind-numbingly difficult and boring to use.

On Wednesday, the companies jointly announced 10 iPad and iPhone applications for transportation, financial services, and other industries.

“A lot of the complexity is masked,” says Bridget van Kralingen, senior vice president of IBM’s global business services unit. “That’s going to allow business professionals to have a consumer-like experience.”

For months, IBM [fortune-stock symbol=”IBM”] and Apple [fortune-stock symbol=”AAPL”] development teams have been working together on this initial wave of iOS apps. (The corporate alliance was announced last July.) IBM, an enterprise heavyweight, brings its industry and technical expertise to the table while Apple contributes its consumer design-focused know-how and…

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